Since then, the Korean Wave has rapidly spread to all corners of the globe, but its difficult to pinpoint exactlywhenK-dramas began catching on outside of South Korea. Scores of middle-aged Japanese women went crazy for Korean actor Bae Yong-Joon, who plays the male lead in the drama, affectionately nicknaming him Yonsama (which means Prince Yong). 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But to understand why South Korean culture has taken over the world in 2021, we have to go back to the early 1990s. They are perfect for each other,. K-Dramas, like many forms of Hangul media, have become incredibly popular throughout the varying tides of the Korean Wave. And as viewers ran out of shows to watch, many of them stumbled upon Korean dramasand have been hooked ever since. Happy bingeing! China found American TV shows to be incompatible with its values, and it didnt want to import content from Japan, its former colonizer. Meanwhile, France saw a 13 per cent increase in K-pop streams between 2019 - 2020. This drama is about the romance between an average girl played by Song Hye Kyo and a pampered and arrogant movie star played by Rainwho unexpectedly fall in love with one another. China found American TV shows to be incompatible with its values, and it didnt want to import content from Japan, its former colonizer. Yoon Eun Hye revealed that Gong Yoo was her ideal type out of all the male co-stars she has filmed with. Definitely not popular in Texas. Currently, K-dramas on Netflix are dubbed and subbed in over 30 languages, including English, German, French, Swedish, Hindi, Portuguese, and Bahasa Indonesia. The Secret Gardenis a romantic comedy about a wealthy man who swaps souls with a poor stunt woman forcing both of them to learn about how different their worlds are. Korean dramas ( Korean : ; RR: Han-guk deurama ), more popularly known as K-dramas, refer to television series in the Korean language that are made in South Korea . We can probably expect to see more of these changes in the future. K-dramas have also fostered the growth of South Koreas booming medical industry as countless tourists visit the country every year to undergo plastic surgery in an effort to look more like Korean actors or actresses. Theyre also somewhat interactive. Use Ask Statista Research Service, people who experienced South Korean cultural content, *This survey was conducted in the following countries: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa. Profit from the additional features of your individual account. Through streaming services and simply being sought out through the Internet, these shows are almost as popular as the country's brand of pop music. Korean dramas depict life, goals, dreams, love, and family. Most people think I'm nuts for for reading subtitles. This all coincided with the beginning of Chinas own economic rise, which created an enormous demand for pop culture contentand South Korea was there to provide it. As years went on Netflix started carrying them and I watch frequently. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Then you can access your favorite statistics via the star in the header. The drama entered the top 10 of daily popular content on the Netflix platform (different for each country) in 74 countries. Together they face danger in a war-torn country and fall in love with one another. K-dramas are generally known for having high production value, intense and often engrossing storylines, and quality acting that helps build an emotional connection between the characters and the audience. A few sources claim that the group has over 90 million fans worldwide, based on their social media accounts. A 2011 report by the Korean Culture and Information Service noted: In many Asian cities, Korean dramas seem to be influencing lifestyles and consumer behavior, which speaks to their cultural appeal. This will alert our moderators to take action. "Popularity of South Korean dramas worldwide as of December 2021." Notably, the blockbuster rom-com Crash Landing on You stayed in the top 10 in Japan for a whopping 229 days and was the sixth most-watched TV show on Netflix in the U.S. between March 21 and March 27, 2020. In fact, K-dramas have long been one of the key drivers of the Korean Wave, or Hallyu, a term believed to have been first coined by Beijing journalists in the 1990s to refer to the growing popularity of K-dramas, K-pop, and other Korean cultural exports. Starring Lee Min Ho, Ku Hye Sun, Kim Hyun Joong, Kim Bum, and Kim So Eun, Boys Over Flowers is based on the Japanese shojo manga series, Hana Yori Dango. Now it's looking to run up the score with a big push into Asia, its fastest-growing region. Statista. Moonlight Drawn by the Clouds is a story and youth romance set during the 19th-century Joseon Dynasty starring Park Bo Gum and Kim Yoo Jung. K-pop artists such as BTS and Blackpink became household names as people spent more time online. Learn more about how Statista can support your business. Stateside, K-dramas have spawned American remakes such as The Good Doctor (now in its fifth season) and inspired a number of online communities on Facebook and Clubhouse. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Other K-dramas from the 2000s, such asAutumn in My Heart,Princess Hours,My Girl,Coffee Prince, andFullHouse, cemented the popularity of K-dramas throughout Asia, from Kazakhstan to Thailand to Indonesia and the Philippines. "It's kind of an overall thing like pop is not really one sound. Learn more about how Statista can support your business. It even made it to number one in 13 countries: Bangladesh, Hong-Kong, Chile, Malaysia . Because of this, networks and production studios are able to try new and refreshing material beyond romantic comedies and family dramas, as well as explore multiple ways to introduce it not only in Korea but also outside of Korea., Were also starting to see more K-dramas being renewed for multiple seasons, much like American TV shows. The Korean Wave, or the Hallyu, refers to the popularity of Korean cultural products, such as drama, movies, and popular music (K-pop) and was first used as a term in China during the 1990s. Love (ft. The K-drama wave expanded very quickly outside of Asia as well, most notably with the 2003 historical dramaJewel in the Palacethe first K-drama to become a truly global hit. For the fans, though, Korean entertainment means a lot more than just a catchy song or a fun show, it is bringing something new, real, and different to the game, in a way that they connect to deeply. High school girl Lim Joo Gyung ( Moon Ga Young) masters the art of makeup and rises to popularity because of her beauty. This all coincided with the beginning of Chinas own economic rise, which created an enormous demand for pop culture contentand South Korea was there to provide it. K-drama brought to life! Meal inspired by K-pop group BTS sparks frenzy, pushing McDonald's to shut shop in some outlets. ELLE Chats with Red Balloons Seo Ji Hye, Lee Sang Woo, and Hong Soo Hyun, Gyeongseong Creature and Doona: New and Exciting K-Dramas Coming To Netflix in 2023, OMEGA Her Time: Han So Hee, Win Metawin, and Gulf Kanawut Make An Appearance in Bangkok, Exclusive! "Red Balloon" ended this week and reached its best-ever ratings at 11.6%. Votes: 9,443. Please do not hesitate to contact me. Apple TV+andDisney+are following suit, with the former adding at least two of its original K-dramas,Dr. K-dramas started becoming popular around the world in the mid-1990s and into the early naughts, when Korea began to invest more heavily in its entertainment industries as an economic strategy . The Uncanny Counter Values of loyalty, devotion, and sacrifice have tugged at the heartstrings of non-westerners. To use individual functions (e.g., mark statistics as favourites, set A romantic comedy about a bachelor who falls in love with one of his employees (who he thinks is male but is actually female), prompting him to question his sexuality. . South Korea had been a dictatorship until 1987, which meant limits on what . The recent selloff mirrors the weak trend in global equities after a series of US economic data including Fridays consumer price inflation, which is the Federal Reserves most preferred inflation gauge compounded fears the Federal Reserve will keep policy rates elevated for longer than the market had priced in. And perhaps no country has shone brighter in the global spotlight over the past year and a half than South Korea. They are popular worldwide, especially in Asia, partially due to the spread of Korean popular culture (the "Korean Wave") and their widespread . popularity of all things Korean, from pop bands to fashion, continued to grow and spread throughout the Asian continent. As Choi points out, while Japan began looking increasingly inward as its economy went into decline, South Korea took the opposite approach. I just hate most US content. Overview. Ampere Analysis. As President Kim Young-Sams administration ushered in a new era of globalization, many young South Koreans also traveled abroad and brought back what they had learned overseas, contributing to the countrys cultural rebirth. Currently, you are using a shared account. I also have Viki streaming service. Shippers rejoiced when the two main leads were confirmed to be dating, but sadly the relationship ended a few months later. Filming locations of hit K-dramas have become popular tourist destinations in South Korea, and beginning in the early 2000s, scores of Asian womenenamored with the strong, handsome, and romantic Korean male leads they saw in K-dramashave ventured to the country in hopes of dating and marrying a Korean man. To use individual functions (e.g., mark statistics as favourites, set This helps ensure that the series in question is well-received by audiences, but also means that episodes are often shot and edited the same week theyre aired. 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