Currently, Lululemon Athletica Inc. is present in different countries, each having own political tensions. Why consumers' aesthetic sensitivity matters in apparel design evaluation. Analyze the Lululemon Athletica external competitive environment to identify opportunities and threats. Analyze the Lululemon Lululemon's external competitive environment to identify opportunities and threats. WebSociological Analysis Of Lululemon 191 Words | 1 Pages. Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Lululemon Athletica Inc..
It is important for Lululemon Athletica Inc. to understand economic factors such as foreign exchange/interest rate, labor market conditions, inflation and saving rates etc. We are here to help. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. Copyright, patents / Intellectual property law. Lululemon Athletica Inc. must study the specific environmental regulations of the country under consideration to understand which resources (like water, electricity etc.) MarketLine. The implication for Lululemon Athletica is that it can boost sales of its product in short run but also expose Lululemon Athletica to medium term forex and currency depreciation risks.
Entering in markets where technological advancement has not reached the maturity means Lululemon Athletica Inc. can increase the market share by focusing on emerging technological innovations. Similarly, anti-discrimination laws (like equal employment opportunity) also need to be carefully studied when developing human resource practices as discriminatory suits against employer harm the organizational image and affect organizations ability to attract and retain the talent. Lululemon Athletica Inc. must study and predict the labor market conditions to understand how it can attract talented workers and leverage their skills to improve business performance. 2. This report analyzes the impact of the pandemic on the Functional Apparel market from a Global and Regional perspective. Type of economic system in countries of operation what type of economic system there is and how stable it is. There is consistency in both policy making and implementations of those policies. (2012). International Journal of Applied Engineering and Management Letters (IJAEML), 1(2), 78-97. Common materials used in apparel making such as rubber and cotton are readily available. Lululemon Athletica Inc. can take it as an opportunity and adopt green business practices to win the trust of stakeholders. Key Takeaways The Lululemon SWOT analysis shows that the company needs to improve its business and survive in the current sports apparel market. we specialize at providing professional PESTEL analysis & other strategic management MBA resources. Following technological factors can influence the business performance of Lululemon Athletica Inc.: The development of information and communication technologies has led towards the adoption of innovative marketing techniques to enhance collaboration with customers. Today, new products are developed quickly, and supply chain partners have also gained more power. PES ANALYSIS.docx. Frequent changes in government policies harm business performance by increasing environmental uncertainty. The organization may also study the industry specific taxation policies to understand the host government's priorities and interest in developing industries. The companys logo and monogram being seen on their products is something which is easily recognized by every customer. - Work Force Productivity Work force productivity in US has grown by 25-30 % in last two decades even though the salaries are not reflecting those gains. Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis. Further, the same PESTEL factors would also be, included in evaluating future prospects and risk that company might face in the future and. Warning! Level of corruption - especially levels of regulation in Consumer Goods sector. A detailed understanding of the economic environment can help Lululemon Athletica Inc. estimate the growth trajectory of industry and organization. Furthermore, A&F currently operates four other brands, which are: A&F, Abercrombie Kids, Hollister Company, and RUEHL. 4. Entering in mature industries can be more challenging due to market saturation than industries at the growth stage. Study for free with our range of university lectures! Lululemon Athletica Inc. can use countrys economic factor such as growth rate, inflation & industrys economic indicators such as Textile - Apparel Clothing industry growth rate, consumer spending etc to forecast the growth trajectory of not only --sectoryname-- sector but also that of the organization. The bond rating of national government is investment grade. As such the impact of the external business environment factors on Huaweis marketing strategy are explained by the PESTEL Model as follows: PESTLE analysis Intellectual property regulations are designed to protect the companies' patents and valuable ideas.
However, they should try to understand the changes in the external environment and assess the impact of those changes on the target market. Huawei, being a multinational company is affected by the external business environment. Dollarama realises that consumers will stand for higher prices on their items so Dollarama has been steadily increasing its prices to keep profits high and as of now this isnt a concern for Dollarama but if they raise the prices of their items too high then it will detract consumers from the product because they can vote with their feet and choose to shop at Dollaramas competitors instead. WebIntroduction to PESTEL Analysis PESTEL Analysis / PEST / STEP Analysis for Lululemon Athletica (United States) At Oak Spring University we have updated the Lululemon Athletica PESTEL Analysis is light of emerging geo strategic and geo-political factors such as Russia Ukraine war, tensions between China & Taiwan, chances of Springer Berlin Heidelberg. Lululemon Athletica should be aware of presence of such practices in a country. - Adherence to Common Law Is the country following common law which is uniform for all parties whether domestic or international. This critique is a reflection of Strategic Industry Analysis of clothing Industry in United Kingdom, Italy and France. Info: 1099 words (4 pages) PESTEL Example A majority of their apparel production was in Asia however they are willing to use Canada as well as the United States for production facilities as they are required. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Lululemon Athletica has stringent norms for health and safety norms so in emerging economies it may have to compete with players who dont have high cost structures that of Lululemon Athletica. Technological innovations like this can bring major transformations in the industry and reset the success rules for market players. This article is only an example The corruption can influence various business operations, ranging from licensing, contracting, fraudulent deals to frequent lawsuits. - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Lululemon Athletica can make this investment as part of its competitive strategy. Also, it can ensure the quality of the products. We make beautiful, dynamic charts, heatmaps, co-relation plots, 3D plots & more. Political environment and other factors not only impact the cost of doing business but also long term sustainability. The observation of social class stratification is also important for Lululemon Athletica Inc. Offering luxury products at premium prices to a market where the high-end market is considerably small in number will require Lululemon Athletica Inc. to adopt the niche marketing strategies. Do you have a 2:1 degree or higher? Case Study Solution & Analysis of Lululemon Athletica Inc. SWOT Analysis of Lululemon Athletica Inc. 5C Marketing Analysis of Lululemon Athletica Inc. 4P Marketing Analysis of Lululemon Athletica Inc. Porter Five Forces Analysis and Solution of Lululemon Athletica Inc. Porter Value Chain Analysis and Solution of Lululemon Athletica Inc. Case Memo & Recommendation Memo of Lululemon Athletica Inc. Blue Ocean Analysis and Solution of Lululemon Athletica Inc. Marketing Strategy and Analysis Lululemon Athletica Inc. VRIO /VRIN Analysis & Solution of Lululemon Athletica Inc. PESTEL / STEP / PEST Analysis of Lululemon Athletica Inc. Case Study Solution of Lululemon Athletica Inc. SWOT Analysis and Solution of Lululemon Athletica Inc. 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Nam, C., Dong, H., & Lee, Y.-A. Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnr, P. (2011). Lululemon Athletica Inc. should consider the following legal factors when exploring a new market. In the startup phase of Lululemon Athletica they had a high bargaining power. (2008, December). - Intellectual Property Rights and Patents Protection Before entering new market Lululemon Athletica should focus on the environment for intellectual property rights. BusinessTeacher.org provide free business resources and online learning tools, perfect for helping students and professionals to develop their knowledge and gain a better understanding of different aspects of business. Our model papers and solutions are purely meant for Natural disasters in South East Asia and South Asia especially a concern because 82% As Lululemon Athletica Inc. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives. and they got success as well but they continue with their same design so after some time all people avoid the brand product because there is a huge competition in the market because lots of company 's available to compete for example Nike, Adidas, puma ,Reebok ,etc these are the company 's they always change their product with the fashion. Feel free to connect with us if you need business research. Was Lululemon destined to follow Blackberry as another example of a failed Canadian company, or could it resurrect its former glory by facing its critics head on? Attitudes (health, environmental consciousness, etc. But the business was later expropriated by the Left Wing government. A firm should carefully evaluate before entering such markets as it can lead to theft of organizations secret sauce thus the overall competitive edge. Pestel Analysis And Pest Analysis: American Apparel 2014 Words | 9 Pages. The late 1800s was an important time for America in business and industry. In some societies, consuming the offered product is considered a status symbol, while, some people use the same products for functional aspects. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. Anti-trust law in Textile - Apparel Clothing industry and overall in the country. It must look at regulations and law in each of countries that they operate in. 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