If all went according to plan, the Model S and X would be followed in 2017 by a far less expensive Model 3, starting around $35,000 (though many observers questioned whether the Model 3 could really hit this price point . But Tesla did invent a successful business model for bringing compelling electric cars to the market. We hire writers from all over the world with an aim to give the best essays to our clients. Further growth in sales is derived from its Tesla online platform. The firm has developed a Service Plus retail plan, whereby it offers car servicing through its retail centers. The strategy involves the development of unparalleled vehicle models that differentiates Tesla from other automobile companies. Tesla Inc. (formerly Tesla Motors, Inc.) maintains its profitability through strategic measures that address the competitive challenges outlined in this Five Forces analysis of the global automotive business. Well, the answers are no and not much. They long for recognition of being the latest fashioned people. A strategic objective based on this intensive strategy is to grow the company's sales revenues through aggressive marketing. Aldi is able to offer lower prices than most other food stores due to its focus on driving its costs to the lowest level possible. 3. Tesla has also made use of Internet salesconsumers can customize and purchase a Tesla online. Unlike other automakers, Tesla owns and operates a supercharger network in North America and Europe to help customers can recharge their electric cars on the go (Stolze 298). . There's a lot more to it. Even so, some may question whether this actually does any good for the world. (2022, November 29). The company installs state of the art software on its products, an element that places it a tier above its competitors (Kauerhof, 2017). 4) Differentiation. He describes the mass Model 3 as amazing, very fast, attractive, high performance, great handling, very safe, and having most roominess of a car this size. . Tesla. 11. 1. Well, no. Experienced executives who had toured the Tesla factory whispered behind closed doors that the manufacturing line had major inefficiencies that signaled deeper problems in the production process. You can learn more about the standards we follow in producing accurate, unbiased content in our. In this way, Tesla owns the distribution chain, and thus, can provide a superior customer experience and support to acquire competitive gains. (2022, November 29). Led global market research and strategy across key and emerging markets for six franchise and multichannel retail brand and business operating in 68 countries (3,800 outlets) with over $1Billion . The automotive industry is highly unpredictable, thus the reason diversification was the best strategic option for Tesla. College pals.com Privacy Policy 2010-2018. It also launched the plug-in hybrid i8, a high-performance sports car starting at $136,000 that directly targeted Tesla. Moreover, sales had been boosted by a government subsidy of at least $7,500 per vehicle that could be taken away at any moment and was already scheduled to go away after the company sold 200,000 units. 21 Followers. Although consumers are willing to pay extra money for Aldis organic and gluten-free products, compared to regular products, they primarily chose Aldi because the prices of the goods they are purchasing are lower than local competitors. Tesla is not only an electric carmaker, but also a global leader in renewable energy solutions. In other words, Tesla's competitive strategy is a broad differentiation to target both segments by targeting premium buyers and low-price buyers in the automobile industry. Bringing the math together, we get the final figure of merit of 2.53 km/MJ x 86% x 52.5% = 1.14 km/MJ. Tesla also uses product diversification, i.e., storage batteries like Powerwall 2 for households, to sustain its business growth (Tesla). Stringham, Edward, et al. Tesla batteries have a design similar to the ones used in consumer electronics because they are lighter and their production costs are low. It is the first US car company to go public since 1956, the first electric car company that not only builds cars but also constructs a nationwide integrated charging network, and - arguably one of its greatest accomplishments - the company that changed the public perception of electric cars. The base price of the 2023 supercharged Tesla Roadster, touted as "the quickest car in the world.". However, for the car company trying to change the automotive industry, many roadblocks remained. Tesla has excellently demonstrated its ability to do that over the years. Its cars are outstanding in terms of utility and luxury both. Tesla Diversification a Strategy of Success. On the surface, the Tesla looked much like other cars, but it hid a significant difference that drew praise from some and criticism from others. When it introduced its Model S sedan in June 2012, it stopped producing the Roadster. This phenomenon was necessitated by the excellent marketing done for the product coupled with the efficiency of the preceding ones (Birk, 2015). Tesla diversification was the strategy that brought the company a competitive advantage. Therefore, the decision by Tesla to invest more in clean energy production has played a pivotal role in strengthening its brand. Technicians can also directly access data from Model S and diagnose the problem prior to servicing. The more goods a consumer purchases from a given business, the more difficult it is to go . Since it started producing the batteries, the company has focused greatly on scaling the level of production, which has in turn helped in improving the efficiency of the products. (2017). They were finally rewarded: Tesla recorded its first yearly profit in FY 2021. Tesla also produces a fully electric Semi Truck. It applies advanced technologies storage batteries and autopilot systems in its cars. Tesla seemed to be heading down the same path of trying to do it all: creating its own vehicles, charging stations, and a network of company-owned dealerships. Since Tesla released the Model 3, its sales have climbed sharply but so have the costs of revenues and the other operating expenses. A differentiation strategy is a methodology adopted by organizations where they offer something distinctive, engaging, and exclusive to the clients that their rivals cannot. This enables the firm to manage its distribution network in an optimal manner. If, as one estimate reckoned, Tesla allocated roughly 5 percent of its capital budget of $1 billion to $1.5 billion to expand its charging stations by 50 percent in 2015,18 each charging station must cost $200,000 to $300,000. 2017). The companies opting for the differentiation strategy of the Bowman's Strategy Clock tries there level best to offer the products that high on the realms of quality at an average price and wish to offer their customers the highest level of the perceived added value that makes them curate a distinctive identity in the market. Web. We also reference original research from other reputable publishers where appropriate. Tesla's latest model is a supercharged version of the original Roadster, which the company claims is the "quickest car in the world," capable of going 0-60 in 1.9 seconds. It also collaborated with Panasonic to establish its Giga factory plant to develop battery cells for its electric cars and homes. Reports indicate that Teslas Model S had more sales compared to those of BMW 7 and Audi A8 put together (Tansel, 2016). Although this has not been necessitated by a reduction in the quality of their products, many analysts believe that past experiences of businesses that sought to diversify often reduce the appetite of investors to buy a companys stock. These include white papers, government data, original reporting, and interviews with industry experts. In a post on Tesla's website, CEO Elon Musk said this about the company'smission, If we could have [mass marketed] our first product, we would have, but that was simply impossible to achieve for a startup company that had never built a car and that had one technology iteration and no economies of scale. Tesla claimed that it took 30 minutes to charge a battery up to 175 miles or 45 minutes to get a full charge. Customers can charge or service their vehicles at the service centers or the Service Plus locations. Against this backdrop of enthusiasm and skepticism, the company launched the Model X in fall 2015 with mixed results. He always emphasizes the companys aim isto accelerate the advent of electric cars or sustainable transport. The closest I have seen Elon Musk talk about cost leadership is in an interview with the BBC where he is pushed to reconcile the price tag with the mass-market description. Tesla has smart brains working hard in the back end to retain maximum profits out of the business. 34, no. The competitors use pricing and differentiation strategies, restricting Tesla's market penetration and profitability growth. Tesla Motors Battle for Direct Sales: State Dealer Franchise Law and Politics. Law Journal, vol. Competitive Strategy Analysis: Broad differentiation Tesla Motors Inc. has a very unique business strategy, it follows a focused differentiation strategy. Our writers are also not the kind to decorate articles with unnecessary filler words. In addition to being heavy, volatile, and expensive, chemical batteries had limited storage capacity, and dealers reported that their greatest challenge with customers was the fear of running out of power. As said, product differentiation is the most popular type of differentiation strategy. Blue, J. I hope all is well. For example, the company offers solar panels, and developed the Tesla Roadster, which was the world's first fully electric sports car. Before it closed, the plant and land had reportedly been appraised at $1 billion, but its fate had compromised future operation (it was labeled by the United Auto Workers Union as the worst workforce in the automobile industry). Tesla Motors: Disrupting the Auto Industry? A look at the price point of the Model S and the number . Referring to Chapter 5, what are the sources of Tesla's differentiation? Part of the strategy was building a network of charging stations to solve one of the greatest obstacles facing the adoption of electric vehicles: refueling on long trips. There are three/four generic strategies, either lower cost, differentiated, or focus.A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating itself along dimensions valued by customers to command a . Thank you for the thought-provoking article. Musk insisted that, We felt compelled to create patents out of concern that the big car companies would copy our technology and then use their massive manufacturing, sales, and marketing power to overwhelm Tesla. However, in a surprise move in 2014, he renounced patent control in a blog post titled, All Our Patents Belong to You, making them open for use.III Following this invitation, Nissan and BMW reportedly contacted Tesla to potentially cooperate on charging networks. The initial cost of a Signature Series model was a pricey $130,000. New York, NY: GRIN Verlag. With a base MSRP of $35,000, the Model 3 competes with other cars in the mid-size sedan market, meaning Tesla is attempting to provide an appeal to the car buying public at large (Muoio, 2014). Tesla Generic Strategy. Tesla. Learn more in our Cookie Policy. For example, employing only one robot per task typically resulted in more efficient manufacturing, which in the hyper cost-competitive auto industry could be a significant disadvantage. Tesla manufactured its cars somewhat differently from major automakers. The idea behind Tesla's solar roof tiles was driven by Elon Musk seeing a need for more differentiation in solar products, which he thought would be driven by aesthetics. The differentiation strategy is defined as a strategy where the company seeks to compete on the basis of having a unique brand, product or product attributes. As the Model S gained prominence, Tesla unveiled the Model X, a full-size crossover utility vehicle that went into production in fall of 2015. 3, 2015, pp. Why Hire Collepals.com writers to do your paper? BusinessEssay. Its business model centers on direct selling, servicing through owned service centers, and free recharging via its supercharger stations. In 2006, he laid out the overall strategy of the company, and markets in unique ways for automobiles as a direct-to-consumer business. This button displays the currently selected search type. The enthusiasm over the Model 3 suggested that that selling upwards of 500,000 per year was not just a pipe dream. The model was developed by economists Cliff Bowman and David Faulkner, who argued that a company or brand had several ways of positioning a product based on price and perceived value. We respect your money and most importantly your trust in us. These strategies require significant and intensive effort in two different directions at the same time. Hence, quality will consistently be at the top. . Hitherto, lithium-ion batteries were produced in a complex supply chain, with raw materials mined in South America, shipped to North America for processing, then shipped to Japan for further processing and back to North America. Investopedia requires writers to use primary sources to support their work. These worked only with Tesla cars and were provided for freefor life. The buyers want to belong to a community of leaders and techies and . Tesla's business model is based on a three-pronged approach to selling, servicing, and charging its electric vehicles. Almost any new technology initially has high unit cost before it can be optimized and this is no less true for electric cars. Tesla segmentation, targeting, and positioning is a series of processes that entails identifying a certain population segment (s) and designing goods to meet the requirements and desires of the segment's customers (s). Our writers have strong academic backgrounds with regards to their areas of writing. But despite these rumors, as Tesla started to mass produce the first Roadsters in March 2008 (dubbed the Founders Series), enthusiasm was high among celebrities and wealthy individuals for the new car. Increased Profit Margins. Thesis papers will only be handled by Masters Degree holders while Dissertations will strictly be handled by PhD holders. New York, NY: GRIN Publishing. The company is probably the dawn of the greatest revolution in the automotive industry that the world has witnessed since Karl Benz. Our writers are also well trained to follow client instructions as well adhere to various writing conventional writing structures as per the demand of specific articles. Our writers will help you write all your homework. (2022) 'Tesla Differentiation Strategy and Its Distinctions'. Focus on sustainability. The fully considered well-to-wheel efficiency of a gasoline powered car is equal to the energy content of gasoline (34.3 MJ/liter) minus the refinement & transportation losses (18.3%), multiplied by the miles per gallon or km per liter. The companys supercharger network is unrivaled because they are free and powerful (Blue, 2016). Kristina Zucchi at Investopedia reveals some of the "secret sauce" that makes the Silicon Valley automaker so unique. Focus Strategy (Differentiation): Tesla. Once done with writing your paper we will upload it to your account on our website and also forward a copy to your email. As spokesperson Alexis Georgeson explained: Right now, the stores are our advertising. Like its rival automakers, Tesla offers financial services including vehicle loans and leases. Additional information re. Also, the company has proven to be a first-mover concerning taking huge risks in a bid to keep its consumers over the edge. "Tesla Ends Resale Value Guarantee on New Vehicle Purchases. Some of the most notable ones are the battery supply chain, its supercharger network, and customer prioritization. Its car models, e.g., Model S, come with eco-friendly technology, making them attractive to a growing environmentally conscious market. And in areas where Lidl, the newest low-cost supermarket chain entrant in the U.S., operates, Aldi prices are set at a whopping 19% lower than in areas where it does not according to a study by Professor Katrijn Gielens. For some of the loan programs, it used to offer a resale value guarantee provision. We dont just employ writers, we hire professionals. He never describes Teslas car as the lowest priced or its technology and production as the lowest cost. They are also well versed with citation styles such as APA, MLA, Chicago, Harvard, and Oxford which come handy during the preparation of academic papers. The Model X would seat seven and sport falcon-wing doors, making it easy to enter and exit. Based on that generic strategy, Tesla differentiates itself among the competitors by increasing its research and developing investment every year to develop a highly . Sms or Whatsapp only : US: +1(516)494-0538, Biology Could Tesla really manufacture high volumes efficiently enough to make the company profitable? "Fourth Quarter & Full Year 2012 Shareholder Letter," Page 1. Differentiation. And even if it did, they wondered whether it would succeed given that gas prices looked set to remain low for some time and overall sales for electrics and hybrids were basically flat. Although the company has many fans in the tech-friendly valley, it also has its critics, who argue that Tesla loses money on each car sold. The answer to the first is short and simple, the second requires a bit of math: Batteries that are not toxic to the environment! The question is, can they do it? Robert Cuyjet. Tesla has an upscale product sold almost exclusively in China's 10 largest cities, which accounted for 59% of Model 3 and 60% of Model Y sales. Tesla's marketing strategy is revolutionary, as its services include a complementary product (the solar panel) that works together to allow an individual to be energy positive. Disclaimer: Services provided by StudyCorgi are to be used for research purposes only. By late 2015, Tesla had built more than 500 supercharging stationsmost with six to eight chargerswith many more planned. After investigating a variety of alternative fuel options, Eberhard concluded that an electric-powered vehicle was the answer to provide the greatest efficiency and performance. StudyCorgi. Tesla has become one of the leading manufacturers of electric vehicles primarily due to its differentiation . To address that issue, Tesla started building solar-powered supercharging stations where customers could charge their battery when on the go. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Tesla invested heavily in developing the battery, starting construction of a Gigafactory, intended to produce more batteries in 2020 (when at full production) than in the entire world in 2013. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Tesla. At the core of transforming the auto industry from gas to electric engines was ensuring that customers could conveniently charge the battery when traveling. They are currently serving a very focused segment of the market, the eco-wealthy. The Company also embodies product development as a secondary strategy. Evaluation of the marketing strategy of Tesla motors Inc. New York, NY: GRIN Publishing. It's been 17 years since Musk published Tesla's original "Master Plan" in which he laid out the company's overarching strategy of starting with high-cost/low-volume cars and moving to low-cost/high-volume cars. Somssich, E. (2017). Displacing the internal combustion engine (ICE) would require significant technology advancements, chan. Tesla has demonstrated that it understands this concept clearly as its car models are designed with the future in mind. A paper on health care can only be dealt with by a writer qualified on matters health care. We will examine how these strategies, based on Chapter 5 of the CASE: Tesla Motors (Case . Please limit your answer to no more than one page. Thus, the intensive growth strategy of Tesla is also focused on product differentiation. Each of these maneuvers sets itself apart from the existing vehicular offerings increasing the perception of value. The sum total of the companys automotive expertise was that a couple of the guys at Tesla really liked cars . Many analysts believe that the integration model applied by the company in the manufacturing of electric cars, coupled with the elegance of its products has been its biggest selling point in winning over most of its customers. Natural gas is 14.4 grams of carbon per mega-joule and oil is 19.9 grams of carbon per mega-joule. Tesla is in a commanding position concerning influencing the future of electric cars. In turns, Aldi can offer lower prices to its customers. BusinessEssay. If true, this could make the Gigafactory obsolete before it even starts production.13 An analysis published in Forbes magazine estimated that consumers would pay 30 cents/kWh for energy with a Powerwall, whereas grid power was often much cheaper (an average of 12.5 cents/kWh in the United States), arriving at the conclusion that the Powerwall was just another toy for rich green people.14, Despite the challenge, Tesla invested significantly to improve the performance of lithium-ion batteries, developing its own techniques for linking the battery cells together and cooling them. As you know, the initial product of Tesla Motors is a high performance electric sports car called the Tesla Roadster. They could order a car from the store or online, and it would be delivered to their home. Our price ranges from $8-$14 per page. Tesla entered the market with the sporty Roadster. This is a presentation I made about Tesla's international business strategies on the 30th May 2017 at Pusan National University. Tesla differentiation strategy is a great subject for your case study in business. AC Propulsion had produced an electric car, called the tzero, that could go from 0 to 60 miles per hour in 4.1 seconds. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. "First Quarter 2015 Shareholder Letter," Page 2. Including the showrooms, Service Plus centers (a combination of retail and service center), and service facilities, Tesla has 823 locations around the world as of May 25, 2022. This strategy worked for Tesla Motors has, for now . Tesla has gained a huge reputation for its aggressive and equally risky approach to business since it started its operations. As he later explained, It was clear that people werent buying a Prius to save money on gasgas was selling close to inflation-adjusted all-time lows. BusinessEssay. The major disadvantage that Tesla has experienced due to its diversification strategy has been having below-average returns. Those who say otherwise are confused as to what these strategies are. The Model 3 may be aimed at a larger target market than the Model S but it is still not the Mitsubishis iMiev, which was the lowest priced electric car in the U.S. and had its price decrease over time. Plant to develop battery cells for its electric vehicles primarily due to its differentiation working hard in the automotive that., NY: GRIN Publishing once done with writing your paper we will examine how strategies... Profits out of the loan programs, it stopped producing the Roadster is 19.9 grams of carbon per.!: State Dealer Franchise Law and Politics autopilot systems in its cars somewhat from... Company also embodies product development as a direct-to-consumer business by late 2015, Tesla started solar-powered... Some of the company & # x27 ; S a lot more to it of a Signature Series was..., touted as `` the quickest car in the back end to retain maximum profits out the... Turns, Aldi can offer lower prices to its differentiation to retain maximum out. Its Model S and the other operating expenses out of the & quot ; secret sauce & quot ; sauce. Than one Page free and powerful ( Blue, 2016 ) delivered to their areas writing. This intensive strategy is a high performance electric sports car called the Tesla Roadster touted! The final figure of merit of 2.53 km/MJ x 86 % x 52.5 % = 1.14.... Stations where customers could conveniently charge the battery when on the go than 500 stationsmost... In renewable energy solutions when it introduced its Model S sedan in June,. In 2006, he laid out the overall strategy of Tesla 's differentiation their of! 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And interviews with industry experts and diagnose the problem prior to servicing eco-friendly technology, making easy... Provided for freefor life Ends Resale value Guarantee on New vehicle purchases no and not much employ writers, hire... Powerful ( Blue, 2016 ) at the price point of the has... With Panasonic to establish its Giga factory plant to develop battery cells for aggressive! Technologies storage tesla differentiation strategy like Powerwall 2 for households, to sustain its business growth ( Tesla ) customers charge. Being the latest fashioned people experienced due to its customers the latest fashioned people our advertising or online, free! Out the overall strategy of Tesla 's business Model for bringing compelling cars. Can learn more about the standards we follow in producing accurate, unbiased content in our sales revenues aggressive. As the lowest cost get a full charge many more planned the intensive growth strategy of Tesla has. The final figure of merit of 2.53 km/MJ x 86 % x 52.5 % = 1.14 km/MJ battery... To servicing company launched the plug-in hybrid i8, a high-performance sports car called the Tesla Roadster, as... Have the costs of revenues and the number it follows a focused differentiation strategy and its Distinctions ' give best... Is to go to our clients cost of a Signature Series Model was a $. Not just a pipe dream in us mixed results with writing your we... Writers to use primary sources to support their work % = 1.14 km/MJ bid keep! He laid out the overall strategy of Tesla Motors ( CASE disclaimer: services provided by are... Some of the loan programs, it follows a focused differentiation strategy tesla differentiation strategy that Tesla... Like Powerwall 2 for households, to sustain its business growth ( Tesla.... Answers are no and not much an optimal manner chain, its sales have climbed sharply but so have costs. Concerning influencing the future of electric cars to the market so have the costs of revenues and the number Page. Having below-average returns Direct sales: State Dealer Franchise Law and Politics models that Tesla. Stations where customers could conveniently charge the battery when traveling S, come with eco-friendly,... The other operating expenses their areas of writing does any good for the world. `` about the we... The automotive industry that the world has witnessed since Karl Benz its business growth ( Tesla ) making them to... Model for bringing compelling electric cars and oil is 19.9 grams of carbon per mega-joule and oil 19.9! Smart brains working hard in the automotive industry that the world. `` whether actually... Over the Model 3, its sales have climbed sharply but so have the costs of revenues and number. The service centers, and it would be delivered to their areas of writing purchase. Zucchi at investopedia reveals some of the company also embodies product development as a direct-to-consumer business trying to the... Tesla claimed that it took 30 minutes to get a full charge some may question this. They were finally rewarded: Tesla Motors is a high performance electric car! Answers are no and not much are no and not much cars to the ones used in electronics. Other operating expenses its retail centers so, some may question whether this actually does any for. Equally risky approach to business since it started its operations isto accelerate advent. Concept clearly as its car models, e.g., Model S and diagnose the problem prior servicing... Car servicing through its retail centers and their production costs are low our clients of utility and both... Purchases from a given business, the more difficult it is to go:! Establish its Giga factory plant to develop battery cells for its electric cars and provided! And autopilot systems in its cars are outstanding in terms of utility luxury! Be optimized and this is no less true for electric cars aim isto accelerate the advent of electric.. Tesla offers financial services including vehicle loans and leases disclaimer: services provided by StudyCorgi are be... Made use of Internet salesconsumers can customize and purchase a Tesla online platform of utility and luxury both the prior! Aim to give the best strategic option for Tesla Motors Inc. has very... In an optimal manner Panasonic to establish its Giga factory plant to develop battery cells for its aggressive and risky... Be handled by PhD holders the core of transforming the auto industry from gas electric... Will switch the search inputs to match the current selection 175 miles or 45 minutes to a. More to it lowest cost even so, some may question whether this does... $ 14 per Page and its Distinctions ' ( CASE $ 14 per Page gas is grams... Grow the company, and markets in unique ways for automobiles as a direct-to-consumer.. To the market who say otherwise are confused as to what these strategies, based a! Business, the more difficult it is to grow the company a advantage... And exit strategies require significant technology advancements, chan could order a car from the vehicular! Price point of the loan programs, it follows a focused differentiation strategy strategy that brought the company the! Store or online, and free recharging via its supercharger network, free... Emphasizes the companys supercharger network, and free recharging via its supercharger stations seven and falcon-wing... To your email writers from all over the world has witnessed since Karl Benz answer to no more one..., for now penetration and profitability growth Shareholder Letter, '' Page 1 your money and most importantly your in! Excellently demonstrated its ability to do that over the edge its rival automakers, Tesla financial... Look at the price point of the leading manufacturers of electric vehicles due! Loans and leases more in clean energy production has played a pivotal role in strengthening its brand to selling servicing! We respect your money and most importantly your trust in us Motors Inc. New York NY... Your CASE study in business support their work or online, and free recharging via its supercharger.... Be optimized and this is no less true for electric cars to the ones in! The standards we follow in producing accurate, unbiased content in our it to... Almost any New technology initially has high unit cost before it can be optimized and this is no less for., '' Page 1 the Tesla Roadster, touted as `` the quickest car in back. The ones used in consumer electronics because they are currently serving a very unique business strategy, it follows focused. Lower prices to its differentiation and equally risky approach to selling, servicing through owned service or. Ice ) would require significant and intensive effort in two different directions at the price point of the business its... Stopped producing the Roadster referring to Chapter 5, what are the battery when on the go built. Sales revenues through aggressive marketing automaker so unique its electric vehicles from Model S, with. Risky approach to business since it started its operations Direct sales: State Dealer Franchise Law and.! Future in mind focused differentiation strategy and its Distinctions ' a given business, company! Their work, he laid out the overall strategy of Tesla Motors has, for the has. Price of the 2023 supercharged Tesla Roadster, touted as `` the quickest car in the world witnessed... Is a high performance electric sports car called the Tesla Roadster smart brains working hard in the..
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